Almost everyone in the world has used YouTube. Anything from recipes to bloopers is available on this amazing website. With a captive audience of millions, it is no wonder that marketing teams are now dedicated to making money through YouTube.
Market analysts have had to adapt their strategies to really make a success on the Internet. The trick is to develop marketing campaigns that are cheaper, with wider appeal. A decade ago, an expensive TV ad may only be seen by a few thousands of Americans who are tuned into the same TV show, and today, billions of Internet users get to see ads on YouTube.
A second benefit of YouTube marketing is the amount of exposure you get. You need to expand your horizons, and instead of thinking in terms of a key demographic sitting at home watching your ad, imagine a huge audience of millions who you could reach. Your only limitation is yourself.
Are you aware exactly how many people visit this site? It has been reported that up to 60 million people use the site every month, which adds up to 720 million users per annum. Without the Internet, accessing such a market would be absolutely impossible.
Numbers like this are sign of how popular YouTube has become. YouTube is the third most popular website, next to Google and Facebook. And since smart phones offer people constant access, YouTube has an even bigger following.
Viral videos are the best way to market a product or service through YouTube. The term refers to a video that spreads across the world, much like a rampant computer virus would. If you consider the way a human virus operates, spreading and infecting people before they can prevent it, then you will understand how viral advertising works.
In some cases, the videos spread so quickly that they begin to appear under different names and searches. In the case of really viral videos, the video is distributed so quickly that the owner or creator of the video cannot even control the spread. Think of this like an unending line of dominoes, where the effect of sharing just never stops.
Marketing with this kind of foundation is not restricted to the Internet. All that viral marketing really is word-of-mouth advertising that has been taken to new technological heights. Word-of-mouth happens when a product is so good that the user can’t help but tell people about it.
It is impossible to predict whether or not a video will go viral. Nobody can explain why silly, aimless videos sometimes jump to viral status. Some, on the other, hand are extremely informative and appealing.
Guessing which video is going to erupt is a shot in the dark kind of affair. There are people who make use of YouTube tips, but these are not fool proof. Marketing is all about taking novel approaches to reach your target audience, and you have a better chance of doing this through YouTube.
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